Back in 2006, SWIMS was founded in Oslo, Norway. While Scandinavia is famous for clean and minimalistic design, Norwegian brands are particularly functional and have to adapt to the highly contrasting seasons they face at home. Norwegians, famous for fearlessly adapting between the heaviest winter months to the 'warm' summer months on the fjord, therefore require ultimate versatility and functionality. With this in mind, SWIMS allows the typical urban Scandinavian to look sleek with a touch of cheekiness, comfort and ultimate functionality fit for both slushy winter days in the city and warm days out on the boat during the summer season.